Having an online profile is a key component of your real estate website marketing campaign to attract new business clients. That profile should be created to be viewed easily for all computer screen resolutions and portable devices. Today more people are mobile centered so you should constantly update your site to reflect this newest trend in technology. People tend to not only move from one location to another but also use their portable devices while they are on the go. You must incorporate mobile viewing into your real estate website marketing campaigns to bring in new business.
Your real estate website marketing campaign should include links to your website from your marketing agency’s Google Places, Bing Places and Yahoo! Local listings. In addition to this, your marketing agency should link your profile and information to your home pages as well. This helps to create a cohesive and seamless experience between your business and your clients when they are researching and finding information about properties. If someone searching for a specific property type is a visitor to your website and comes across your real estate information on the first page of search results, they will be more inclined to explore your real estate websites with other listings. It is better to position yourself as an expert rather than as just another real estate agent on the Internet.
Another key component to your real estate website marketing strategy is creating and sending out newsletters, both through email and regular mail that highlight your services and properties for sale. Many real estate agents do not take the time to really promote themselves or their listings online. Developing email marketing strategies that incorporate links to your website and newsletters will help to drive traffic to your property and increase leads while also improving your relationship with your client base.