In the end, the majority of firms engage an external experts in digital marketing to offer inbound marketing, SEO PPC, inbound marketing, and social media solutions. In Dubai this expertise comes as agencies or freelancer. In a challenging B2C and B2B context budgets are tight and space is limited. So how do prospective customers understand the expense for digital advertising in Dubai? The Reasons to Hire A Digital Marketing Agency In Dubai is more affordable than you think! The last few years, the process of determining what are the appropriate costs to hire a marketing company in Dubai has been a bit hazy and not always transparent. A reliance on your gut will not take you far, and the public information on the rates and fees for services remain elusive.
If you’re considering using external digital marketing experts, getting an understanding on the typical costs requested for monthly retainers as well as hours of digital marketing rates in Dubai isn’t easy and time-consuming to calculate. Digital Marketing Pricing Survey Insights A recent study by Credo, a firm that connects prospective clients with consultants or marketing agencies, published their findings from its most recent survey of pricing for digital marketing. The survey was sent out to 184 participants across 19 countries , and provided some fascinating insights into current trends regarding pricing of marketing via digital. Freelance consultants are priced by hour or monthly base prices and costs for projects. Globally, the rates of digital consultants are determined by years of experience. Consultants with less than 1-3 years experience charge about $88, whereas those with more than 10 years of experience pay around $189 on average.
Pricing for agencies is all over the place. Agency with between 2 and 5 employees and between 6 and 10 employees are actually charging more than those with between 11 and 20 employees, according to the study. SEO agencies aren’t sure about pricing their services due to pricing appearing all over the place. The survey found an hourly rate of $145-$181 Companies and consultants with a strong focus on strategy have higher prices than agencies with a broad range of services. Monthly retainers project fees and hourly rates all are higher for strategies-related services.
The Implications for Clients
With the wide range of rates and the competition with freelance consultants and consultants, engaging a marketing company in Dubai might be lower than you think.
Find out exactly what you’re seeking, and then compare that to a an annual service cost from a selection of potential agencies, and use it as the basis for the negotiations. Many agencies are quite aware of their costs and the utilization rates they’re targeting, and consequently, they know the extent to which they are able to bargain. The difference between freelancers and agencies As you might expect, there are certain important differences in pricing between freelancers and agencies.
Freelancers typically serve clients with a mix of hourly and project-based charges.
The preference of agencies for contracts with monthly retention isn’t surprising, in fact, they generally have higher overheads to pay for.
The median monthly retainer in the field of digital marketing contract begins at $1,000 and goes up to $5,000.
The more extensive the agency typically, the more services they can offer under one roof. If you’re in search of the combination of digital marketing solutions an agency can minimize your coordination requirements you have to perform as a customer. The bigger the agency offers, the more custom solutions they usually offer which means the more expensive the price per customer needed to cover the specialized knowledge and expertise. The most successful clients are often small and mid-sized businesses believe they’re at disadvantage when it comes to negotiations with an agency because of their size in comparison with larger customers. However, in most cases small and medium-sized firms are the best clients from an agency’s perspective.
The reality isthat the field of digital advertising, as it is in Dubai is relatively undeveloped, and the majority of agencies don’t have the expertise and infrastructure to support enterprise-sized customers.
Small to medium-sized businesses can provide an agency with steady bread and butter income streams that aren’t as complicated and cost of servicing associated with multinational clients. If you’re a small or medium-sized company do not be afraid to discuss your needs with an agency. They want clients just like you which is another reason you should consider hiring an online marketing company in Dubai might be lower than you’d think! High Demand Agency Services Despite the abundance of digital marketing solutions, SEO and PPC services are the most popular sources for agencies of revenue. The top five services requested by clients include SEO PPC management, Social Media Content Marketing Analytics and UX
Analytics and UX design (UX) are growing in the spotlight as their significance to attracting new customers and maintaining their loyalty is becoming apparent. This is evident in their increasing presence in the digital marketing services that clients are looking for through their agency.
It is also a positive sign for the whole industry because it signals the need for a more structured and disciplined strategy for digital ads within the Middle East. It also reveals the lack of awareness by marketers and business owners of the necessity to establish a sufficient analytics capabilities within the company.
Also, ensuring a pleasant user experience starting with the launch of a digital-based marketing initiative will go a long way to boosting the acceptance of online marketing especially as regional Internet users are becoming more knowledgeable as well as have greater expectations for an online UX.
Find potential growth opportunities for your company now! Our no-cost 30-minute marketing assessment can reduce costs and move your company forward. Join Now for a Free 30-Minute Marketing Analysis!
Conclusion If you’re looking to hire an agency to market your business The good news is that it is. The cost to hire a digital marketing company in Dubai might be lower than you think and there are a variety of pricing models and pricing structures available.
Many agencies utilize a variety of pricing models, such as a regular monthly retainers for services and milestone pricing for projects they work on often, or hourly rates for more complicated or new projects. Discuss which model of pricing is most suitable for your needs with the agency you are considering and you could get a wonderful surprise!